Tuesday, May 5, 2015

Atlanta Hawks' first round TV ratings soar

The Atlanta Hawks’ 4-2 first round playoff series victory over the Brooklyn Nets saw a major jump in television viewership. According to the Hawks, viewership was 60 percent higher than totals from the Hawks’ 2014 opening round matchup, generating a 6.6 combined household (HH) rating for local and national telecasts within the Atlanta market, and featuring a 25 percent increase in viewership among 18-34 year-olds in metropolitan Atlanta. Coverage of the Hawks’ first round series on ESPN and…

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